- Harendra Kumar Kanojiya
Assume your small business has a fantastic product, excellent sales and customer service, and effective marketing that attracts people to your website. Despite this, individuals are just a click away from supporting your rivals if you don't have a dependable web host to give a superb online shopping experience. Even large organizations are not immune to website problems. According to CNBC, Target's website collapsed over Cyber Monday in 2015, resulting in not only lost revenue but also bad social media sentiment.
Because global retail sales will exceed $28 trillion in 2018, it's critical that your company has a good web strategy. It all starts with a well functioning website, which necessitates a reliable Web host to ensure minimal downtime and a pleasant customer experience. Here are five qualities to keep in mind while looking for a Web host for your small business, whether you're creating a brand-new site or freshening up an old one.
Without reliable backup options, security is impossible to achieve. If your website gets hacked, ensure sure all of your site's material is backed up and easily accessible so you can get back up and running fast.
Pro-tip: Use one-click off-site backup since it allows you to restore your data quickly. This should apply to both your data backup and your Web host's data backup in the event that something goes wrong with their server.
When looking for a Web host, keep security in mind because cyberattacks and virus threats might cause your site to fail or put your customers' personal information at danger.
If you're looking for a Web host, look for one that employs encryption technology between the user and the server, or between the Web host server and your company's server. This protects communications from data thieves by encrypting them.
Learn about the built-in analytics that a Web host provides when you're looking for one. Analytics may aid in the development of your marketing and content strategies. It should also be easily available and updated in real-time.
You'll also want to choose a Web host that makes it simple to make updates to your website. Look for one that provides for quick and uncomplicated login capabilities, both for making content modifications and accessing functions like email.
The Internet never sleeps, nor should the customer service crew at your Web server. Support is required 24 hours a day, 7 days a week, especially for enterprises that have visitors from all over the world. Choose a firm that has qualified customer care representatives accessible to answer your queries at any time and in your native language. When phoning customer service, inquire about normal wait times as well as chat and email assistance possibilities.
If you want your website to bring in more revenue, you'll need a Web server that can scale with you and not crash. Inquire about a possible Web host's uptime guarantee. The closer to 99.9% uptime you can obtain, the better.
Also, shared hosting, which means your website will be hosted on a server alongside many other websites, should be avoided. If another website on the same server is having problems, it might have a detrimental impact on yours. It can also impair the speed of your website, which has an impact on client happiness. If you choose a shared host, ensure sure the host can scale with your needs. Consider any prospective cost increases as a result of the expansion.